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Advertising and Christian belief 101

From Christian Newswire: Ground-breaking Christian iPhone Application

Want to ride the Jesus wave into the 21st century? There’s an app for that!

Revolutionary new media company DV8 Media has released “The Life Of Jesus“, the first-ever comprehensive mobile phone application dedicated to the life of the Christian savior…

With the power of the iPhone, a talented international production team, a jaw-dropping fashionable aesthetic and the power of inspirational music, we can break down old paradigms and bring the teachings of Christ to a new, younger international audience,” explain Geoff Tyson DV8 Managing Director…

The literal meaning of this article seems to indicate that Jesus Christ came to save Christians — as if they existed before Christ came. Talk about historic predetermination! Indeed, this would be a new paradigm — but of course would only “bring the teachings of Christ to a new, younger international audience” of people who are already Christians.

Digging a little deeper (not much) I guess they are saying that other “saviors” are somehow just as valid, you know, the Christian savior, the Buddhist savior, the humanist savior… Is Jesus the “Christian savior” or something more?

The marketing department at DV8 needs a little training in scripture, Christian history, and theology. I believe I can sum it up for them though: Jesus Christ came to save the world (i.e., all people). He also said (John 14:6): “I am the way and the truth and the life. No one comes to the Father except through me.” As Christians, we should all know that much.

Mac, Perspective,

Apple fan day

It was a great day for Apple fans. As my readers may know, I am a Mac/Apple fan and our household is all Apple (2 Mac minis, 2 iMacs – I have the new 27 inch, Apple TV, 2 iPhones, 6 iPods of various types).

The launch of the new iPad was hotly anticipated. I do see how it fills a niche and yes, I would get one (a version of two down the line).

The build up was a little too huge for my liking though because following such a build-up anything less than an absolute miracle was bound to be disappointing. I followed the Gizmodo live blog of the event (live blogging built on WordPress). I was sorry to see AppleInsider’s live feed go total fail as the event started. The last post I saw was – “We were told to turn off our cellphones.” I suppose the writer turned off his phone and was goodbye after that!?!

Everything Else, Perspective, , , ,

Using the well Vodka produces too many headaches

From PC Magazine: Windows 7 Vodka and the Microsoft Hangover: Microsoft can’t change perceptions if it doesn’t get its marketing and PR acts together by John C. Dvorak

Having followed Microsoft’s exploits since its inception, I can safely say the best anyone can hope for with Windows 7 is moderate success. For all of the fanfare surrounding the new OS, Win 7 is really just a Vista martini. The operating system may have two olives instead of one this time out, but it’s still made with the same cheap Microsoft vodka…

What I like about the article, and what many of the commentators missed, was the whole issue of attention to detail. If you can’t form a good sentence and use proper punctuation in marketing materials how can you expect to build world-class software. It really is about a corporate culture lacking in attention to detail. Like building your martini, if you pay attention to detail and spend a little more on quality ingredients you end up with a better result.

I gave up on PCs long ago and have actually saved money by switching an entire household to Mac. No maintenance headaches, no required security updates every five minutes, no anti-virus software and loads of other expensive software. I look at total cost of ownership, not just up-front cost. If TCO is low you win, and that includes the cost of not spending time with your family and friends because something needs fixing or updating.

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